Small Business Marketing Tips From Marketing Press

If you follow our small business marketing tips, you can get an edge over your competition. Did you recognize the key part of that sentence, if you follow these tips?

The five simple action items outlined below, will take you everywhere you want your brand to go, but they each take work, an allocated budget and a commitment to follow through, since just setting your marketing plan in motion will not get the job done.

Before we begin, every small business marketing strategy needs to have goals, metrics of success and timelines discussed and out in the open with your employees, partners or (and most importantly) web marketing consultants like Marketing Press. Once goals and metrics are established ? Good or Bad, Pass or Fail, Keep Moving Forward or Discontinue will no longer be a gray issue, it will clearly be black and white and proper business decisions can be made accordingly.

• Design a killer website: In WordPress, this is not a difficult task. From the start, involve the right WordPress Developer. In Phoenix, there are no shortage of WordPress experts who can help get you started in the right direction. (I?m sure it?ll be the same in your neck of the woods.) Make sure you are comfortable that the web designer you engage, clearly understands your brand, your mission, the goals and success metrics for the project. Get something amazing out there and tell people about it. It?s ok to brag about your site.

• SEO: Make sure your new WordPress site is fully optimized. Having a website is not enough, but having your WordPress site optimized ? will make all the difference in the world. This step is so important that Marketing Press published its own WordPress SEO Checklist to help guide everyone to site optimization.

• Write articles for your site: Get a site, optimize it and put the power of the site to use with content that works. Article publishing or content marketing is the best way to support your SEO efforts and position you as a subject matter expert. You know your business, so write about it. Let your clients and potential clients learn more about you by showing that you?re human.

• Geo-Marketing: I?m sure you?re asking yourself, what is geo-marketing? It?s simple ? make sure you claim your business and your business location on such geo site as FourSquare or Google Places, Facebook Places, plus make sure you are listed on Yelp. Let people know where you and what you do. This is a great way to have customers engage one another and publish user generated content about your business.

• Be Active: A great WordPress developer and developed site can only take you so far. Start a Facebook brand page and/or a Google + page and let people know you are there. Post updates from time to time about your business and your clients or employees. If you?re not so keen on the social media stuff, which you should be, at least have a way for your market to interact with you. Stand up and be counted. Today, more than ever, business owners need to be seen and heard from.

Last but not least, simply try to be ?Awesome with every engagement? ? be better than the next guy by caring more about your customers. That?s how we?ve built Marketing Press. We know we are only as good as our last project launched. Give it a shot.

Source: http://mktgpress.com/small-business-marketing-tips/

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